01 February 2008

The Language of the Industry (Soon to be the Language of Everyone Else)

I love the business world. When we come across a concept for which there is no word, we make one up. My current favorite is "frenemy" - a short-term friend but a long-term enemy. The term is used to describe temporarily beneficial partnerships between indirect competitors, but it could easily be applied to everyday relationship categorizations. Just imagine the new color to your social network a word like this affords! Like the word "muggle," I can see this one taking on household and playground acceptance in short order.

Besides, it's just plain fun to say.

1 comment:

  1. What other vernacular is getting introduced? I'd love to have a list or something so I could incorporate them into my vocabulary!

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