Have you seen the new Starbucks 30-second spots? There are three of them by agency Wieden & Kennedy, Portland, Oregon. They received rave reviews by AdAge's Garfield and I must say I am inclined to agree. (http://adage.com/garfield/post?article_id=122340) We just completed our final proposals for my Advertising Competition class and I can only hope that our suggestions would render something similar. Two thumbs up for an advertising-free company who managed to extend the feel of their brand rather successfully into a new media (for them) marketing campaign!
I also thought those of you who frequent the Hill might get a kick out of the content of this particular ad... ;-) But seriously, it's very well done. Way to show the product benefit guys!
03 December 2007
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